by Brett Duesing
Electronics companies need to learn how to connect with engineers under 35. Why? Young engineers do the bulk of the object-level work, designing boards, and sourcing parts. To find them, don’t look where the more senior members congregate. A generational divide...
by Dani Cantor
In the last two years, virtually every industry at every level has needed to rethink the way it does business. With in-person meetings and events put on hold, we’ve had to reconfigure major strategies for marketing and networking. This was an easier adjustment for...
by Dani Cantor
Beginning in 2017, Schaffner’s USA division approached Lectrix with the objective of improving sales and increasing audience engagement. Simply, Schaffner wanted more Sales Qualified Leads (SQLs). How did Lectrix help Schaffner turn that goal into success and generate...
by Graham Kilshaw
The Lectrix System creates measurable marketing ROI for the electronics industry. There are various ways to measure the impact of marketing, but the big question, “How much revenue did it bring in?” usually goes unanswered. That’s because it’s difficult, even in...
by Graham Kilshaw
“To build a problem-solving culture, first put it on the org chart!” One significant indication that electronics companies are beginning to go with the flow of this sea change: component makers are starting to put content managers in their org charts. They’re making...
by Graham Kilshaw
“Jab, jab, jab, right hook!” – Gary Vaynerchuk As it turns out, the optimum “problem to product” content ratio is 75:25. Entrepreneur Gary Vaynerchuk does a great job of laying this out in his book, Jab, Jab, Jab, Right Hook. The “jab” is the content, the...
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