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Connecting with Young Engineers

Connecting with Young Engineers

Electronics companies need to learn how to connect with engineers under 35. Why? Young engineers do the bulk of the object-level work, designing boards, and sourcing parts. To find them, don’t look where the more senior members congregate. A generational divide...
What Is Content? Breaking Down the Big Four

What Is Content? Breaking Down the Big Four

Depending on who you ask, content can mean just about anything. Across platforms and media channels, “content” can take countless forms from an academic paper on electromagnetism to a 17-second TikTok of a cat meowing (with 4.1 million views).  Content is almost...
Our Industry Needs a Marketing Sea Change

Our Industry Needs a Marketing Sea Change

In the last two years, virtually every industry at every level has needed to rethink the way it does business. With in-person meetings and events put on hold, we’ve had to reconfigure major strategies for marketing and networking.   This was an easier adjustment for...