For years, B2B companies got away with digital friction. Clunky navigation.Rigid search tools.Buried answers.Long paths to simple information.Premature “contact us” gates. It wasn’t ideal. But it was common enough that many companies treated it as normal. After all,...
Most component supplier websites are built around a quiet assumption: Visitors will browse. They’ll click around. Read a little. Explore the navigation. Maybe stop by the About page. Maybe fill out a form. But that’s not how engineers behave. Engineers usually show up...
From 500+ sources to one weekly email—in 15 minutes The idea for The Lectrix Report didn’t come from a content brainstorm. It came from overload. Every week, hundreds of things happen across the electronics industry: Component launches Distributor moves OEM activity...
They’re arriving on your site every day — engineers, buyers, project teams — all searching for clarity, for the right component, for a partner who understands their world. But the question remains: are the AI tools you’re using actually helping them? Most AI platforms...
Originally posted on: eeworldonline.com Lectrix has released two AI-based tools for electronic component search and technical support. Lassie provides site search functionality, while Laifae functions as a virtual field applications engineer. Both tools use OpenAI...
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