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A Dash Through the Desert: My 24-Hour EDS Whirlwind

A Dash Through the Desert: My 24-Hour EDS Whirlwind

The Electronic Distribution Leadership Summit (EDS) is less a conference and more of a controlled explosion of strategy talks with chance hallway encounters mixed in. I dropped into the blur for a single day and left with a notebook full of next steps and a head...
8 Marketing Metrics that Drive Component Sales

8 Marketing Metrics that Drive Component Sales

It’s the ultimate challenge in components industry marketing – is what we are doing working? What does our marketing spend get us? Is it impacting sales, and if so, how do we see it? It’s not easy in an industry where a new customer is often the result of the...
What is AI’s impact on SEO for companies in 2025?

What is AI’s impact on SEO for companies in 2025?

Is SEO finally dead in 2025? Absolutely…. unequivocally…. NOT! Google’s market share remains at a staggering 89.62%* – but the SEO game in the components industry is changing, and staying ahead of these changes now is critical. In this newsletter, I’ll break...