by Dani Cantor
The anticipated Electronic Components Industry Association Executive Conference returns to Chicago on October 23-25 for senior-level individuals in the electronics industry. The conference is for senior management-level industry experts to discover current trends and...
by Dani Cantor
Depending on who you ask, content can mean just about anything. Across platforms and media channels, “content” can take countless forms from an academic paper on electromagnetism to a 17-second TikTok of a cat meowing (with 4.1 million views). Content is almost...
by Dani Cantor
“Supply chain crisis,” “supply chain disruption,” “massive shortages due to the supply chain…” and so on, ad infinitum. At least, this is how it’s felt since mid-2020, when the pandemic threw a wrench into the “ordinary operations” of every facet of life. While...
by Dani Cantor
In the last two years, virtually every industry at every level has needed to rethink the way it does business. With in-person meetings and events put on hold, we’ve had to reconfigure major strategies for marketing and networking. This was an easier adjustment for...
by Dani Cantor
Beginning in 2017, Schaffner’s USA division approached Lectrix with the objective of improving sales and increasing audience engagement. Simply, Schaffner wanted more Sales Qualified Leads (SQLs). How did Lectrix help Schaffner turn that goal into success and generate...
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