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Lectrix Sponsors the 2022 ECIA Executive Conference

Lectrix Sponsors the 2022 ECIA Executive Conference

The anticipated Electronic Components Industry Association Executive Conference returns to Chicago on October 23-25 for senior-level individuals in the electronics industry. The conference is for senior management-level industry experts to discover current trends and...
What Is Content? Breaking Down the Big Four

What Is Content? Breaking Down the Big Four

Depending on who you ask, content can mean just about anything. Across platforms and media channels, “content” can take countless forms from an academic paper on electromagnetism to a 17-second TikTok of a cat meowing (with 4.1 million views).  Content is almost...
Our Industry Needs a Marketing Sea Change

Our Industry Needs a Marketing Sea Change

In the last two years, virtually every industry at every level has needed to rethink the way it does business. With in-person meetings and events put on hold, we’ve had to reconfigure major strategies for marketing and networking.   This was an easier adjustment for...