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Beginning in 2017, Schaffner’s USA division approached Lectrix with the objective of improving sales and increasing audience engagement. Simply, Schaffner wanted more Sales Qualified Leads (SQLs).

How did Lectrix help Schaffner turn that goal into success and generate over 300 SQLs and 11% growth by the end of 2018? By developing a content marketing strategy that focused less on NPIs and more on helping engineers to solve design problems as they progressed through the research, design, and buying process.

Lectrix’s recommended plan continues to evolve for Schaffner to this day, generating 25% growth and 67 new distribution customers in 2019. 

Download the NEW case study to discover how The Lectrix System works, how it leverages the audiences of the wider rep and distributor community, and how Lectrix and Schaffner plan to keep the momentum going.