by Graham Kilshaw
Turning Tariffs into Tariffade No prizes for guessing the main topic of conversation at the EDS conference next week. Tariffs—and everything that comes with them: customer conversations, vendor negotiations, reporting, managing deliveries, and on and on—have consumed...
by Graham Kilshaw
It’s the ultimate challenge in components industry marketing – is what we are doing working? What does our marketing spend get us? Is it impacting sales, and if so, how do we see it? It’s not easy in an industry where a new customer is often the result of the...
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