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Positioning Ambitious B2B Electronics Companies for Aggressive Growth

[  LECTRIX > ELECTRONICS INDUSTRY EXPERTS  ]

Selling a technical product to a technical customer requires finesse. The successful have clear business goals, identified target markets, industry awareness, measurable marketing, and a message that speaks to the prospect. This is where we come in.

DOES YOUR BUSINESS WANT TO GROW?

[  LECTRIX > WHAT WE DO FOR YOU  ]

 

STRATEGY FIRM

BUSINESS ANALYSIS | POSITIONING | REVENUE GROWTH | CLIENT RETENTION MESSAGING

FULL-SERVICE MARKETING AGENCY

BRANDING | DIGITAL | SEO | PAID SEARCH | SOCIAL MEDIA | PR | ABM | DESIGN | WEBSITES | ANALYTICS

PUBLISHER

THOUGHT LEADERSHIP | AUDIENCE DEVELOPMENT | LEAD GENERATION | EBOOKS | WHITEPAPERS | WEBINARS | BLOGS

EVENTS COMPANY

ONLINE | TRADESHOWS | HOSTED BUYER | RED CARPET | VIP | ROUNDTABLES | WORKSHOPS

CUSTOM SOLUTIONS

CONTENT CREATION | VIDEOS | AR/VR | UNIQUE CAMPAIGNS | CORPORATE INITIATIVES  

We educate the world’s leading companies.

And we can help you get in front of them, too.

We educate the world’s leading companies.

And we can help you get in front of them, too.

[  LECTRIX > BUILDING BETTER BRANDS  ]

It takes more than a logo and tagline to build a brand. Your brand is your customer and employee experience,  and if it isn’t memorable, it’s nothing.

ARE YOU MEMORABLE?

[ LECTRIX > PROVEN SUCCESS ]

ITG | A.H. SYSTEMS, INC. | QUELL CORPORATION SCHAFFNER EMC, INC. | MICOM LABS | COMPLIANCE WORLDWIDE AMETEK CTS | EXODUS ADVANCED COMMUNICATIONS IEEE EMC SOCIETY | E-T-A | R&B LABORATORY | TERRASOL ENERGIES, INC BRAINARD-NIELSEN MARKETING, INC. | NARDA SAFETY TEST SOLUTIONS S.R.L RETLIF TESTING LABORATORIES | SHEETAK

WHY?

WHAT DOES LECTRIX KNOW ABOUT MY INDUSTRY?

 

We spent the last 40+ years
LIVING THE ELECTRONICS INDUSTRY
as a leading industry content provider and thought leader.

From challenges to solutions, technologies to businesses, audiences to customers...

WE KNOW THE ELECTRONICS INDUSTRY BECAUSE WE HELP BUILD IT.

MEDIA + MARKETING

[  CHICKEN AND THE EGG  ]

In the world of electronics, the agency you choose to work with can't just follow industry trends.

THEY NEED TO LIVE THEM.

AT LECTRIX, WE LIVE THE B2B ELECTRONICS INDUSTRY THROUGH OUR LEADING MEDIA AND EVENT BRANDS.

OUR MEDIA VOICE

INDUSTRY EVENTS

MEDIA + MARKETING

[  CHICKEN AND THE EGG  ]

In the world of electronics, the agency you choose to work with can't just follow industry trends.

THEY NEED TO LIVE THEM.

AT LECTRIX, WE LIVE THE B2B ELECTRONICS INDUSTRY THROUGH OUR LEADING MEDIA AND EVENT BRANDS.

OUR MEDIA VOICE

INDUSTRY EVENTS

[  LECTRIX > CASE STUDY  ]

Tracking individual transactions to specific marketing efforts is difficult for any company to do accurately. However over the last and current fiscal cycles, Schaffner USA has seen 11% and 9% YTD growth respectively; the only significant change we have made in our organization or business practice during this time has been the implementation of the sales-focused marketing strategy by ITEM Media. So, by simple process of elimination, we attribute a lot of this growth to the work we’ve done together with ITEM.

Ken Bellero, President, Schaffner USA

LET’S TALK