[ LECTRIX > ELECTRONICS INDUSTRY EXPERTS ]
Selling a technical product to a technical customer requires finesse. The successful have clear business goals, identified target markets, industry awareness, measurable marketing, and a message that speaks to the prospect. This is where we come in.
DOES YOUR BUSINESS WANT TO GROW?
[ LECTRIX > WHAT WE DO FOR YOU ]
STRATEGY FIRM
BUSINESS ANALYSIS | POSITIONING | REVENUE GROWTH | CLIENT RETENTION | MESSAGING
FULL-SERVICE MARKETING AGENCY
BRANDING | DIGITAL | SEO | PAID SEARCH | SOCIAL MEDIA | PR | ABM | DESIGN | WEBSITES | ANALYTICS
PUBLISHER
THOUGHT LEADERSHIP | AUDIENCE DEVELOPMENT | LEAD GENERATION | EBOOKS | WHITEPAPERS | WEBINARS | BLOGS
EVENTS COMPANY
ONLINE | TRADESHOWS | HOSTED BUYER | RED CARPET | VIP | ROUNDTABLES | WORKSHOPS
CUSTOM SOLUTIONS
CONTENT CREATION | VIDEOS | AR/VR | UNIQUE CAMPAIGNS | CORPORATE INITIATIVES
We educate the world’s leading companies.
And we can help you get in front of them, too.
We educate the world’s leading companies.
And we can help you get in front of them, too.
[ LECTRIX > BUILDING BETTER BRANDS ]
It takes more than a logo and tagline to build a brand. Your brand is your customer and employee experience, and if it isn’t memorable, it’s nothing.
ARE YOU MEMORABLE?
[ LECTRIX > PROVEN SUCCESS ]
WHY?
WHAT DOES LECTRIX KNOW ABOUT MY INDUSTRY?
We spent the last 40+ years
LIVING THE ELECTRONICS INDUSTRY
as a leading industry content provider and thought leader.
From challenges to solutions, technologies to businesses, audiences to customers...
WE KNOW THE ELECTRONICS INDUSTRY BECAUSE WE HELP BUILD IT.
MEDIA + MARKETING
[ CHICKEN AND THE EGG ]
In the world of electronics, the agency you choose to work with can't just follow industry trends.
THEY NEED TO LIVE THEM.
OUR MEDIA VOICE
INDUSTRY EVENTS
MEDIA + MARKETING
[ CHICKEN AND THE EGG ]
In the world of electronics, the agency you choose to work with can't just follow industry trends.
THEY NEED TO LIVE THEM.
OUR MEDIA VOICE
INDUSTRY EVENTS
[ LECTRIX > CASE STUDY ]
Tracking individual transactions to specific marketing efforts is difficult for any company to do accurately. However over the last and current fiscal cycles, Schaffner USA has seen 11% and 9% YTD growth respectively; the only significant change we have made in our organization or business practice during this time has been the implementation of the sales-focused marketing strategy by ITEM Media. So, by simple process of elimination, we attribute a lot of this growth to the work we’ve done together with ITEM.