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Positioning Ambitious B2B Electronics Companies for Aggressive Growth

We educate the world’s leading companies.

And we can help you get in front of them, too.

We educate the world’s leading companies.

Our videos garner an average ROI of 400%

ELECTRONICS INDUSTRY EXPERTS

Selling a technical product to a technical customer requires specialized knowledge, a unique value proposition, clear messaging, data-driven marketing, and industry credibility. For 48 years, Lectrix has consistently delivered for highly technical clientele, from Startups to Fortune 500s.

WHAT WE DO FOR YOU

 

STRATEGY FIRM

BUSINESS ANALYSIS | RESEARCH | POSITIONING | CLIENT RETENTION MESSAGING | STRATEGY | CHANGE MANAGEMENT

FULL-SERVICE MARKETING AGENCY

BRANDING | DIGITAL | SEO | PAID SEARCH | SOCIAL MEDIA | PR | ABM | DESIGN | WEBSITES | ANALYTICS

PUBLISHER

THOUGHT LEADERSHIP | CONTENT CREATION | AUDIENCE DEVELOPMENT | EBOOKS | WHITEPAPERS | WEBINARS | BLOGS | PUBLICATIONS

EVENTS COMPANY

ONLINE | HOSTED BUYER | RED CARPET | ROUNDTABLES | WORKSHOPS | PRODUCT LAUNCHES

CUSTOM SOLUTIONS

CONTENT CREATION | VIDEOS | AR/VR | UNIQUE CAMPAIGNS | CORPORATE INITIATIVES | LEAD GENERATION | PLATFORM IMPLEMENTATION

BUILDING BETTER BRANDS

It takes more than a logo and tagline to build a brand. Your brand is your customer and employee experience,  and if it isn’t memorable, it’s nothing.

ARE YOU MEMORABLE?

PROVEN SUCCESS

ITG | A.H. SYSTEMS, INC. | QUELL CORPORATION SCHAFFNER EMC, INC. | MICOM LABS | COMPLIANCE WORLDWIDE AMETEK CTS | EXODUS ADVANCED COMMUNICATIONS IEEE EMC SOCIETY | E-T-A | R&B LABORATORY | TERRASOL ENERGIES, INC | BRAINARD-NIELSEN MARKETING, INC. | NARDA SAFETY TEST SOLUTIONS S.R.L | RETLIF TESTING LABORATORIES

WHY?

WHAT DOES LECTRIX KNOW ABOUT MY INDUSTRY?

 

We spent the last 40+ years
LIVING THE ELECTRONICS INDUSTRY
as a leading industry content provider and thought leader.

From challenges to solutions, technologies to businesses, audiences to customers...

WE KNOW THE ELECTRONICS INDUSTRY BECAUSE WE HELP BUILD IT.

MEDIA + MARKETING

[  CHICKEN AND THE EGG  ]

In the world of electronics, the agency you choose to work with can't just follow industry trends.

THEY NEED TO LIVE THEM.

AT LECTRIX, WE LIVE THE B2B ELECTRONICS INDUSTRY THROUGH OUR LEADING MEDIA AND EVENT BRANDS.

OUR MEDIA VOICE

INDUSTRY EVENTS

MEDIA + MARKETING

[  CHICKEN AND THE EGG  ]

In the world of electronics, the agency you choose to work with can't just follow industry trends.

THEY NEED TO LIVE THEM.

AT LECTRIX, WE LIVE THE B2B ELECTRONICS INDUSTRY THROUGH OUR LEADING MEDIA AND EVENT BRANDS.

OUR MEDIA VOICE

INDUSTRY EVENTS

TESTIMONIALS

Tracking individual transactions to specific marketing efforts is difficult for any company to do accurately. However over the last and current fiscal cycles, Schaffner USA has seen 11% and 9% YTD growth respectively; the only significant change we have made in our organization or business practice during this time has been the implementation of the sales-focused marketing strategy by Lectrix. So, by simple process of elimination, we attribute a lot of this growth to the work we’ve done together with Lectrix.

Ken Bellero, President, Schaffner USA

LET’S TALK