by Graham Kilshaw
The Electronic Distribution Leadership Summit (EDS) is less a conference and more of a controlled explosion of strategy talks with chance hallway encounters mixed in. I dropped into the blur for a single day and left with a notebook full of next steps and a head...
by Graham Kilshaw
Turning Tariffs into Tariffade No prizes for guessing the main topic of conversation at the EDS conference next week. Tariffs—and everything that comes with them: customer conversations, vendor negotiations, reporting, managing deliveries, and on and on—have consumed...
by Graham Kilshaw
It’s the ultimate challenge in components industry marketing – is what we are doing working? What does our marketing spend get us? Is it impacting sales, and if so, how do we see it? It’s not easy in an industry where a new customer is often the result of the...
by Graham Kilshaw
Marketing in the electronic components industry is complex – and to me it’s fascinating. The suppliers are commercially driven – engineers typically are not. And therein lies the marketing challenge. I hope this newsletter will bring you some new thinking....
by Dani Cantor
Depending on who you ask, content can mean just about anything. Across platforms and media channels, “content” can take countless forms from an academic paper on electromagnetism to a 17-second TikTok of a cat meowing (with 4.1 million views). Content is almost...
by Dani Cantor
“Supply chain crisis,” “supply chain disruption,” “massive shortages due to the supply chain…” and so on, ad infinitum. At least, this is how it’s felt since mid-2020, when the pandemic threw a wrench into the “ordinary operations” of every facet of life. While...
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