by Dani Cantor
Beginning in 2017, Schaffner’s USA division approached Lectrix with the objective of improving sales and increasing audience engagement. Simply, Schaffner wanted more Sales Qualified Leads (SQLs). How did Lectrix help Schaffner turn that goal into success and generate...
by Graham Kilshaw
The Lectrix System creates measurable marketing ROI for the electronics industry. There are various ways to measure the impact of marketing, but the big question, “How much revenue did it bring in?” usually goes unanswered. That’s because it’s difficult, even in...
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