Connecting with Young Engineers
Electronics companies need to learn how to connect with engineers under 35. Why? Young engineers do the bulk of the object-level work, designing boards, and sourcing parts. To find them, don’t look where the more senior members congregate. A generational divide...
Connecting with Young Engineers
Electronics companies need to learn how to connect with engineers under 35. Why? Young engineers do the bulk of the object-level work, designing boards, and sourcing parts. To find them, don’t look where the more senior members congregate. A generational divide...
What Is Content? Breaking Down the Big Four
Your website has the potential to become one of your most valued team members. Read on to learn how to refine and improve what’s working and fix what’s not – in 3 simple steps.
Marketing Can Be a Safeguard Between Electronics Businesses and Supply Chain Crisis
“Supply chain crisis,” “supply chain disruption,” “massive shortages due to the supply chain…” and so on, ad infinitum. At least, this is how it’s felt since mid-2020, when the pandemic threw a wrench into the “ordinary operations” of every facet of life. While...
How to Turn Your Electronics Industry Website Into Your Best Salesperson in 3 Simple Steps
Your website has the potential to become one of your most valued team members. Read on to learn how to refine and improve what’s working and fix what’s not – in 3 simple steps.
Our Industry Needs a Marketing Sea Change
The electronics industry was already overdue for big changes in how we market, long before the pandemic. Now that the scene’s set and a new year has begun, what better time than now to evaluate where we are and where we can go?
Bulgin Taps Lectrix for Increased, Targeted Marketing Efforts
Electronics industry sales and marketing expert Lectrix today announced it has signed new client Bulgin, a leading manufacturer of environmentally sealed connectors and components.
ARCOL, Sister Company of Lectrix Client Ohmite, Celebrates 70 Years of Resistor Success
UK-based resistor company ARCOL today announced it is celebrating 70 years of being in the resistor business.
Schaffner EMV AG Teams Up with Lectrix to Expand Outreach to the Design Engineering Community
Electronics industry sales and marketing expert Lectrix today announced an expanded marketing partnership with Schaffner EMV AG, an international leader in the field of electromagnetic compatibility, building upon their existing partnership with Schaffner USA.
PCI and Lectrix Announce New Marketing Partnership
Contact Information: www.lectrixgroup.com FOR IMMEDIATE RELEASE PCI and Lectrix Announce New Marketing Partnership PHILADELPHIA, Pennsylvania, USA — April 1, 2021 – Electronics industry sales and marketing expert Lectrix today announced a new marketing partnership...
Catalyst Unity Solutions Joins Forces with Lectrix
Contact Information: www.lectrixgroup.com FOR IMMEDIATE RELEASE Catalyst Unity Solutions Joins Forces with Lectrix PHILADELPHIA, Pennsylvania, USA — March 23, 2021 – Electronics industry sales and marketing expert Lectrix today announced Catalyst Unity Solutions has...
Case Study: How A Problem-First Approach to Producing Leads Earned Schaffner 25% Growth
Beginning in 2017, Schaffner’s USA division approached Lectrix with the objective of improving sales and increasing audience engagement. Simply, Schaffner wanted more Sales Qualified Leads (SQLs). How did Lectrix help Schaffner turn that goal into success and generate...
Get to Know the Lectrix System
It is now possible to measure the ROI of your marketing spend; the Lectrix System pulls together an understanding of the unique ways in which the electronics industry works, with digital marketing tools and technologies to create a measurable marketing ROI for the electronics industry. Learn how the system works.
Lectrix Hosts Engineering the Conversation – December 8 & 9, 2020
PLYMOUTH MEETING, Pennsylvania, USA — November 20, 2020 Electronics industry sales and marketing expert Lectrix is hosting Engineering the Conversation December 8 & 9, 2020. Engineering the Conversation is a free, 2-day online conference for professionals managing...
December 8 & 9: Engineering the Conversation 2020
Engineering the Conversation is a free, 2-day online conference for anyone and everyone managing sales and marketing in the B2B electronics industry. So much has changed in how our industry finds new customers since Covid-19 struck—changes we are all striving to learn...
Making the Cultural Shift from Product Promoters to Problem Solvers: Part 5 of 5
“To build a problem-solving culture, first put it on the org chart!” One significant indication that electronics companies are beginning to go with the flow of this sea change: component makers are starting to put content managers in their org charts. They’re making...