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Engineering the Conversation

The B2B Electronics Industry Resource for Sales-Driven Business and Marketing Strategy

It’s Getting Hot in Here: Website Heatmapping

“Mr. Haller, Ms. Barrett, if you’ll please follow me, I’ll show you our facilities,” the salesman encouraged tepidly as he beckoned with his hand - his hair disheveled, windblown - his suit quite lived in.  “You can bring those brochures with you.  They’re yours to...

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Are You Prepared for GDPR?

The clock is about to strike midnight. GDPR is nearly here. Is your house in order? As you’ve surely heard, beginning May 25, the European Commission will require all companies processing data of European Union (EU) citizens to adhere to new General Data Protection...

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Search Optimizing Your Marketing Strategy

Nothing has confused marketers more over the last two decades than SEO – Search Engine Optimization.  Reason being: very few people have a true understanding of what it is.  In fact, some people believe it’s a myth!  But I assure you…SEO is very real, and it’s very...

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