A Dash Through the Desert: My 24-Hour EDS Whirlwind
The Electronic Distribution Leadership Summit (EDS) is less a conference and more of a controlled explosion of strategy talks with chance hallway encounters mixed in. I dropped into the blur for a single day and left with a notebook full of next steps and a head...
Turning Tariffs into Tariffade: How Component Manufacturers Can Gain Market Share Amid Trade Uncertainty
Turning Tariffs into Tariffade No prizes for guessing the main topic of conversation at the EDS conference next week. Tariffs—and everything that comes with them: customer conversations, vendor negotiations, reporting, managing deliveries, and on and on—have consumed...
8 Marketing Metrics that Drive Component Sales
It’s the ultimate challenge in components industry marketing - is what we are doing working? What does our marketing spend get us? Is it impacting sales, and if so, how do we see it? It’s not easy in an industry where a new customer is often the result of the combined...
What is AI’s impact on SEO for companies in 2025?
Is SEO finally dead in 2025? Absolutely…. unequivocally…. NOT! Google’s market share remains at a staggering 89.62%* - but the SEO game in the components industry is changing, and staying ahead of these changes now is critical. In this newsletter, I’ll break down why...
Electronics marketing: are you beating or just competing?
Marketing in the electronic components industry is complex - and to me it’s fascinating. The suppliers are commercially driven - engineers typically are not. And therein lies the marketing challenge. I hope this newsletter will bring you some new thinking. Here’s a...
Why Should Components Companies Care About Google’s SGE?
Google's experimental Search Generative Experience (SGE) is set to transform how engineers interact with search results. SGE uses authoritative sources to place AI-generated content directly into the prime real estate of Google’s first page. (If you have not yet tried...
Connecting with Young Engineers
Electronics companies need to learn how to connect with engineers under 35. Why? Young engineers do the bulk of the object-level work, designing boards, and sourcing parts. To find them, don’t look where the more senior members congregate. A generational divide...
Lectrix Sponsors the 2022 ECIA Executive Conference
The ECIA Executive Conference returns to Chicago on October 23-25 for senior-level individuals in the electronics industry, with Lectrix as a gold sponsor.
What Is Content? Breaking Down the Big Four
Your website has the potential to become one of your most valued team members. Read on to learn how to refine and improve what’s working and fix what’s not – in 3 simple steps.
Marketing Can Be a Safeguard Between Electronics Businesses and Supply Chain Crisis
“Supply chain crisis,” “supply chain disruption,” “massive shortages due to the supply chain…” and so on, ad infinitum. At least, this is how it’s felt since mid-2020, when the pandemic threw a wrench into the “ordinary operations” of every facet of life. While...
How to Turn Your Electronics Industry Website Into Your Best Salesperson in 3 Simple Steps
Your website has the potential to become one of your most valued team members. Read on to learn how to refine and improve what’s working and fix what’s not – in 3 simple steps.
Our Industry Needs a Marketing Sea Change
The electronics industry was already overdue for big changes in how we market, long before the pandemic. Now that the scene’s set and a new year has begun, what better time than now to evaluate where we are and where we can go?
Case Study: How A Problem-First Approach to Producing Leads Earned Schaffner 25% Growth
Beginning in 2017, Schaffner’s USA division approached Lectrix with the objective of improving sales and increasing audience engagement. Simply, Schaffner wanted more Sales Qualified Leads (SQLs). How did Lectrix help Schaffner turn that goal into success and generate...
Get to Know the Lectrix System
It is now possible to measure the ROI of your marketing spend; the Lectrix System pulls together an understanding of the unique ways in which the electronics industry works, with digital marketing tools and technologies to create a measurable marketing ROI for the electronics industry. Learn how the system works.
Making the Cultural Shift from Product Promoters to Problem Solvers: Part 5 of 5
“To build a problem-solving culture, first put it on the org chart!” One significant indication that electronics companies are beginning to go with the flow of this sea change: component makers are starting to put content managers in their org charts. They’re making...
Making the Cultural Shift from Product Promoters to Problem Solvers: Part 4 of 5
“Jab, jab, jab, right hook!” – Gary Vaynerchuk As it turns out, the optimum “problem to product” content ratio is 75:25. Entrepreneur Gary Vaynerchuk does a great job of laying this out in his book, Jab, Jab, Jab, Right Hook. The "jab" is the content, the "right hook"...