Schaffner EMV AG Teams Up with Lectrix to Expand Outreach to the Design Engineering Community
Electronics industry sales and marketing expert Lectrix today announced an expanded marketing partnership with Schaffner EMV AG, an international leader in the field of electromagnetic compatibility, building upon their existing partnership with Schaffner USA.
Schaffner EMV AG Teams Up with Lectrix to Expand Outreach to the Design Engineering Community
Electronics industry sales and marketing expert Lectrix today announced an expanded marketing partnership with Schaffner EMV AG, an international leader in the field of electromagnetic compatibility, building upon their existing partnership with Schaffner USA.
PCI and Lectrix Announce New Marketing Partnership
Contact Information: www.lectrixgroup.com FOR IMMEDIATE RELEASE PCI and Lectrix Announce New Marketing Partnership PHILADELPHIA, Pennsylvania, USA — April 1, 2021 – Electronics industry sales and marketing expert Lectrix today announced a new marketing partnership...
Catalyst Unity Solutions Joins Forces with Lectrix
Contact Information: www.lectrixgroup.com FOR IMMEDIATE RELEASE Catalyst Unity Solutions Joins Forces with Lectrix PHILADELPHIA, Pennsylvania, USA — March 23, 2021 – Electronics industry sales and marketing expert Lectrix today announced Catalyst Unity Solutions has...
Case Study: How A Problem-First Approach to Producing Leads Earned Schaffner 25% Growth
Beginning in 2017, Schaffner’s USA division approached Lectrix with the objective of improving sales and increasing audience engagement. Simply, Schaffner wanted more Sales Qualified Leads (SQLs). How did Lectrix help Schaffner turn that goal into success and generate...
Get to Know the Lectrix System
It is now possible to measure the ROI of your marketing spend; the Lectrix System pulls together an understanding of the unique ways in which the electronics industry works, with digital marketing tools and technologies to create a measurable marketing ROI for the electronics industry. Learn how the system works.
Lectrix is Hiring: Sales & Marketing Copywriter
As a Sales & Marketing Copywriter at Lectrix (www.lectrixgroup.com), you’ll act as the company’s primary writer of emails, landing pages, guides, blogs and other material supporting Lectrix’s own promotions of its publications, events, and marketing services...
Lectrix is Hiring: Traffic & Production Coordinator
Lectrix is hiring! Read the description below and contact Geoff Forman at geoff@lectrixgroup.com to learn more! As a Traffic & Production Coordinator at Lectrix, you’ll act as the company’s information hub, responsible for ensuring all tasks and projects are being...
Lectrix Hosts Engineering the Conversation – December 8 & 9, 2020
PLYMOUTH MEETING, Pennsylvania, USA — November 20, 2020 Electronics industry sales and marketing expert Lectrix is hosting Engineering the Conversation December 8 & 9, 2020. Engineering the Conversation is a free, 2-day online conference for professionals managing...
December 8 & 9: Engineering the Conversation 2020
Engineering the Conversation is a free, 2-day online conference for anyone and everyone managing sales and marketing in the B2B electronics industry. So much has changed in how our industry finds new customers since Covid-19 struck—changes we are all striving to learn...
Making the Cultural Shift from Product Promoters to Problem Solvers: Part 5 of 5
“To build a problem-solving culture, first put it on the org chart!” One significant indication that electronics companies are beginning to go with the flow of this sea change: component makers are starting to put content managers in their org charts. They’re making...
Making the Cultural Shift from Product Promoters to Problem Solvers: Part 4 of 5
“Jab, jab, jab, right hook!” – Gary Vaynerchuk As it turns out, the optimum “problem to product” content ratio is 75:25. Entrepreneur Gary Vaynerchuk does a great job of laying this out in his book, Jab, Jab, Jab, Right Hook. The "jab" is the content, the "right hook"...
Making the Cultural Shift from Product Promoters to Problem Solvers: Part 3 of 5
“It’s like jumping from a moving car, off a bridge, and into a shot glass!” (Scotty, Star Trek: Into Darkness, 2013) As I’ve alluded to in the first two segments of this video series, if your marketing plan relies too heavily on product release news to generate...
Making the Cultural Shift from Product Promoters to Problem Solvers: Part 2 of 5
“Your customer wants a ¼ inch hole not a ¼ inch drill.” In Part 1 of this video series, I discussed how many companies in the electronics industry rely on product messages to guide their marketing, rather than building messaging around the customers’ specific...
Making the Cultural Shift from Product Promoters to Problem Solvers: Part 1 of 5
Where is Your company on the spectrum of product-first versus problem-first? The electronics industry (like many others) has an unfortunate tendency to make marketing much more complicated than it should be. In response, I’d like to offer a simple solution. In October...
![[Video & Transcript] Making the Cultural Shift from Product Promoters to Problem Solvers](https://lectrixgroup.com/wp-content/uploads/2020/07/Blog-Image-ECIA-Video-1of5-750x469-1-400x250.jpg)
[Video & Transcript] Making the Cultural Shift from Product Promoters to Problem Solvers
[TRANSCRIPT] Making the Cultural Shift from Product Promoters to Problem Solvers Graham Kilshaw: Good morning. Wow, that was some presentation. That mountaineering is pretty scary stuff, huh? We're going to talk about something really scary now: marketing. Oh, no! I...