by Graham Kilshaw
“Your customer wants a ¼ inch hole not a ¼ inch drill.” In Part 1 of this video series, I discussed how many companies in the electronics industry rely on product messages to guide their marketing, rather than building messaging around the customers’ specific...
by Graham Kilshaw
Where is Your company on the spectrum of product-first versus problem-first? The electronics industry (like many others) has an unfortunate tendency to make marketing much more complicated than it should be. In response, I’d like to offer a simple solution. In October...
![[Video & Transcript] Making the Cultural Shift from Product Promoters to Problem Solvers](https://lectrixgroup.com/wp-content/uploads/2020/07/Blog-Image-ECIA-Video-1of5-750x469-1.jpg)
by Graham Kilshaw
[TRANSCRIPT] Making the Cultural Shift from Product Promoters to Problem Solvers Graham Kilshaw: Good morning. Wow, that was some presentation. That mountaineering is pretty scary stuff, huh? We’re going to talk about something really scary now: marketing. Oh,...
by Graham Kilshaw
This free 45-minute on-demand training session will help you to understand how LinkedIn can help anyone in the electronics industry to better engage your company’s clients, partners, and prospects. Learn how to set up your profile the right way and how to build your...
by Dani Cantor
When a new set of requirements for EMC and radiated emissions in vehicles was implemented in the European market, it caused compliance issues and confusion for international automotive manufacturers. With an HQ in Europe and years of expertise in the automotive...
by Graham Kilshaw
I’m car-shopping. I love cars. It’s one of my favorite things to do. But this time it’s different – this time it has to be electric, or at least hybrid. Without going off on an environmental tangent – it’s just high time we all made the switch; the car population of...
This website stores cookies on your computer. These cookies are used to improve your website experience and provide more personalized services to you and through other media. To find out more about the cookies we use, see our Cookie Policy. If you continue to use this website we will assume that you agree to it.Ok
Recent Comments