by Graham Kilshaw
Marketing in the electronic components industry is complex – and to me it’s fascinating. The suppliers are commercially driven – engineers typically are not. And therein lies the marketing challenge. I hope this newsletter will bring you some new thinking....
by Graham Kilshaw
Google’s experimental Search Generative Experience (SGE) is set to transform how engineers interact with search results. SGE uses authoritative sources to place AI-generated content directly into the prime real estate of Google’s first page. (If you have not yet...
by Brett Duesing
Electronics companies need to learn how to connect with engineers under 35. Why? Young engineers do the bulk of the object-level work, designing boards, and sourcing parts. To find them, don’t look where the more senior members congregate. A generational divide...
by Geoffrey Forman
Depending on who you ask, content can mean just about anything. Across platforms and media channels, “content” can take countless forms from an academic paper on electromagnetism to a 17-second TikTok of a cat meowing (with 4.1 million views). Content is almost...
by Dani Cantor
“Supply chain crisis,” “supply chain disruption,” “massive shortages due to the supply chain…” and so on, ad infinitum. At least, this is how it’s felt since mid-2020, when the pandemic threw a wrench into the “ordinary operations” of every facet of life. While...
by Geoffrey Forman
Over the last two decades, the internet has changed how nearly every industry does business, and electronics is no exception. These already rapidly moving trends intensified in 2020, as in-person opportunities for sales conversion all but disappeared. According...
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