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Get to Know the Lectrix System

Get to Know the Lectrix System

It is now possible to measure the ROI of your marketing spend; the Lectrix System pulls together an understanding of the unique ways in which the electronics industry works, with digital marketing tools and technologies to create a measurable marketing ROI for the electronics industry. Learn how the system works.

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It’s Getting Hot in Here: Website Heatmapping

It’s Getting Hot in Here: Website Heatmapping

“Mr. Haller, Ms. Barrett, if you’ll please follow me, I’ll show you our facilities,” the salesman encouraged tepidly as he beckoned with his hand - his hair disheveled, windblown - his suit quite lived in.  “You can bring those brochures with you.  They’re yours to...

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Are You Prepared for GDPR?

Are You Prepared for GDPR?

The clock is about to strike midnight. GDPR is nearly here. Is your house in order? As you’ve surely heard, beginning May 25, the European Commission will require all companies processing data of European Union (EU) citizens to adhere to new General Data Protection...

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Search Optimizing Your Marketing Strategy

Search Optimizing Your Marketing Strategy

Nothing has confused marketers more over the last two decades than SEO – Search Engine Optimization.  Reason being: very few people have a true understanding of what it is.  In fact, some people believe it’s a myth!  But I assure you…SEO is very real, and it’s very...

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Are You Generating Leads or Just Contacts?

Are You Generating Leads or Just Contacts?

One of the primary goals in marketing to electronics engineers is lead generation: feeding the sales pipeline with new contacts and future customers. But are you generating true leads, or are you really just generating contacts? Generating leads means that you are...

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