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December 8 & 9: Engineering the Conversation 2020

December 8 & 9: Engineering the Conversation 2020

Engineering the Conversation is a free, 2-day online conference for anyone and everyone managing sales and marketing in the B2B electronics industry. So much has changed in how our industry finds new customers since Covid-19 struck—changes we are all striving to learn...

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It’s Getting Hot in Here: Website Heatmapping

It’s Getting Hot in Here: Website Heatmapping

“Mr. Haller, Ms. Barrett, if you’ll please follow me, I’ll show you our facilities,” the salesman encouraged tepidly as he beckoned with his hand - his hair disheveled, windblown - his suit quite lived in.  “You can bring those brochures with you.  They’re yours to...

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Are You Prepared for GDPR?

Are You Prepared for GDPR?

The clock is about to strike midnight. GDPR is nearly here. Is your house in order? As you’ve surely heard, beginning May 25, the European Commission will require all companies processing data of European Union (EU) citizens to adhere to new General Data Protection...

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