Marketing Can Be a Safeguard Between Electronics Businesses and Supply Chain Crisis
“Supply chain crisis,” “supply chain disruption,” “massive shortages due to the supply chain…” and so on, ad infinitum. At least, this is how it’s felt since mid-2020, when the pandemic threw a wrench into the “ordinary operations” of every facet of life. While...
What’s an MQL? An SQL? Why are they important to lead generation in electronics engineering?
In short, MQLs are Marketing Qualified Leads, SQLs are Sales Qualified Leads, and in an industry like electronics engineering, you could waste years chasing an MQL who is not going to buy anything instead of a promising SQL if you don’t understand the difference....
Are You Generating Leads or Just Contacts?
One of the primary goals in marketing to electronics engineers is lead generation: feeding the sales pipeline with new contacts and future customers. But are you generating true leads, or are you really just generating contacts? Generating leads means that you are...