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Real Talk: The Story of Lectrix

Real Talk: The Story of Lectrix

A few weeks ago, I had the honour and privilege of appearing on the "Real Talk with Rob Tavi" web series. In the episode, Rob and I talked about Lectrix's own personal journey from publishing house to marketing agency, and how we're helping B2B electronics companies...

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Real Talk: The Story of Lectrix

Real Talk: The Story of Lectrix

A few weeks ago, I had the honour and privilege of appearing on the "Real Talk with Rob Tavi" web series. In the episode, Rob and I talked about Lectrix's own personal journey from publishing house to marketing agency, and how we're helping B2B electronics companies...

read more
It’s Getting Hot in Here: Website Heatmapping

It’s Getting Hot in Here: Website Heatmapping

“Mr. Haller, Ms. Barrett, if you’ll please follow me, I’ll show you our facilities,” the salesman encouraged tepidly as he beckoned with his hand - his hair disheveled, windblown - his suit quite lived in.  “You can bring those brochures with you.  They’re yours to...

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Are You Prepared for GDPR?

Are You Prepared for GDPR?

The clock is about to strike midnight. GDPR is nearly here. Is your house in order? As you’ve surely heard, beginning May 25, the European Commission will require all companies processing data of European Union (EU) citizens to adhere to new General Data Protection...

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