This free 45-minute on-demand training session will help you to understand how LinkedIn can help anyone in the electronics industry to better engage your company’s clients, partners, and prospects. Learn how to set up your profile the right way and how to build your...
I’m car-shopping. I love cars. It’s one of my favorite things to do. But this time it’s different – this time it has to be electric, or at least hybrid. Without going off on an environmental tangent – it’s just high time we all made the switch; the car population of...
Sneak Peek: Distributors can re-use Component Manufacturers’ lead generation campaigns to develop more business. In turn, manufacturers should share their campaigns with their distributor. How should this be done? Read on, and you’ll find a couple step-by-step...
If you work in the electronics industry, you’ve likely heard one of these in conversation with reps and manufacturers: “We are a sales company. We don’t do marketing. That’s up to the manufacturer.” “I hire sales reps to go out and find new customers. We are just a...
In short, MQLs are Marketing Qualified Leads, SQLs are Sales Qualified Leads, and in an industry like electronics engineering, you could waste years chasing an MQL who is not going to buy anything instead of a promising SQL if you don’t understand the difference....
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