by Graham Kilshaw
The Lectrix System creates measurable marketing ROI for the electronics industry. There are various ways to measure the impact of marketing, but the big question, “How much revenue did it bring in?” usually goes unanswered. That’s because it’s difficult, even in...
by Graham Kilshaw
Engineering the Conversation is a free, 2-day online conference for anyone and everyone managing sales and marketing in the B2B electronics industry. So much has changed in how our industry finds new customers since Covid-19 struck—changes we are all striving to learn...
by Graham Kilshaw
“To build a problem-solving culture, first put it on the org chart!” One significant indication that electronics companies are beginning to go with the flow of this sea change: component makers are starting to put content managers in their org charts. They’re making...
by Graham Kilshaw
“Jab, jab, jab, right hook!” – Gary Vaynerchuk As it turns out, the optimum “problem to product” content ratio is 75:25. Entrepreneur Gary Vaynerchuk does a great job of laying this out in his book, Jab, Jab, Jab, Right Hook. The “jab” is the content, the...
by Graham Kilshaw
“It’s like jumping from a moving car, off a bridge, and into a shot glass!” (Scotty, Star Trek: Into Darkness, 2013) As I’ve alluded to in the first two segments of this video series, if your marketing plan relies too heavily on product release news to generate...
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