It’s the ultimate challenge in components industry marketing – is what we are doing working? What does our marketing spend get us? Is it impacting sales, and if so, how do we see it? It’s not easy in an industry where a new customer is often the result of the...
Is SEO finally dead in 2025? Absolutely…. unequivocally…. NOT! Google’s market share remains at a staggering 89.62%* – but the SEO game in the components industry is changing, and staying ahead of these changes now is critical. In this newsletter, I’ll break...
Marketing in the electronic components industry is complex – and to me it’s fascinating. The suppliers are commercially driven – engineers typically are not. And therein lies the marketing challenge. I hope this newsletter will bring you some new thinking....
Google’s experimental Search Generative Experience (SGE) is set to transform how engineers interact with search results. SGE uses authoritative sources to place AI-generated content directly into the prime real estate of Google’s first page. (If you have not yet...
The Lectrix System creates measurable marketing ROI for the electronics industry. There are various ways to measure the impact of marketing, but the big question, “How much revenue did it bring in?” usually goes unanswered. That’s because it’s difficult, even in...
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