by Graham Kilshaw
Marketing in the electronic components industry is complex – and to me it’s fascinating. The suppliers are commercially driven – engineers typically are not. And therein lies the marketing challenge. I hope this newsletter will bring you some new thinking....
by Graham Kilshaw
Google’s experimental Search Generative Experience (SGE) is set to transform how engineers interact with search results. SGE uses authoritative sources to place AI-generated content directly into the prime real estate of Google’s first page. (If you have not yet...
by Graham Kilshaw
The Lectrix System creates measurable marketing ROI for the electronics industry. There are various ways to measure the impact of marketing, but the big question, “How much revenue did it bring in?” usually goes unanswered. That’s because it’s difficult, even in...
by Graham Kilshaw
“To build a problem-solving culture, first put it on the org chart!” One significant indication that electronics companies are beginning to go with the flow of this sea change: component makers are starting to put content managers in their org charts. They’re making...
by Graham Kilshaw
“Jab, jab, jab, right hook!” – Gary Vaynerchuk As it turns out, the optimum “problem to product” content ratio is 75:25. Entrepreneur Gary Vaynerchuk does a great job of laying this out in his book, Jab, Jab, Jab, Right Hook. The “jab” is the content, the...
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