by soniaosinski
Over the last two decades, the internet has changed how nearly every industry does business, and electronics is no exception. These already rapidly moving trends intensified in 2020, as in-person opportunities for sales conversion all but disappeared. According...
by soniaosinski
“Mr. Haller, Ms. Barrett, if you’ll please follow me, I’ll show you our facilities,” the salesman encouraged tepidly as he beckoned with his hand – his hair disheveled, windblown – his suit quite lived in. “You can bring those brochures with you. They’re...
by soniaosinski
The clock is about to strike midnight. GDPR is nearly here. Is your house in order? As you’ve surely heard, beginning May 25, the European Commission will require all companies processing data of European Union (EU) citizens to adhere to new General Data Protection...
by soniaosinski
Nothing has confused marketers more over the last two decades than SEO – Search Engine Optimization. Reason being: very few people have a true understanding of what it is. In fact, some people believe it’s a myth! But I assure you…SEO is very real, and it’s very...
by soniaosinski
Do me a favor…tell me in just a few words what your business is all about. No, I don’t want to know about your business plan. I’m more talking about the day-to-day. What’s it like to work at your company? What do the employees work toward? What is the – wait for...
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