by Graham Kilshaw
Sneak Peek: Distributors can re-use Component Manufacturers’ lead generation campaigns to develop more business. In turn, manufacturers should share their campaigns with their distributor. How should this be done? Read on, and you’ll find a couple step-by-step...
by Graham Kilshaw
If you work in the electronics industry, you’ve likely heard one of these in conversation with reps and manufacturers: “We are a sales company. We don’t do marketing. That’s up to the manufacturer.” “I hire sales reps to go out and find new customers. We are just a...
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