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What Is Content? Breaking Down the Big Four

What Is Content? Breaking Down the Big Four

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Depending on who you ask, content can mean just about anything. Across platforms and media channels, “content” can take countless forms from an academic paper on electromagnetism to a 17-second TikTok of a cat meowing (with 4.1 million views).  Content is almost...
It’s Getting Hot in Here: Website Heatmapping

It’s Getting Hot in Here: Website Heatmapping

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“Mr. Haller, Ms. Barrett, if you’ll please follow me, I’ll show you our facilities,” the salesman encouraged tepidly as he beckoned with his hand – his hair disheveled, windblown – his suit quite lived in.  “You can bring those brochures with you.  They’re...
Are You Prepared for GDPR?

Are You Prepared for GDPR?

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The clock is about to strike midnight. GDPR is nearly here. Is your house in order? As you’ve surely heard, beginning May 25, the European Commission will require all companies processing data of European Union (EU) citizens to adhere to new General Data Protection...
Search Optimizing Your Marketing Strategy

Search Optimizing Your Marketing Strategy

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Nothing has confused marketers more over the last two decades than SEO – Search Engine Optimization.  Reason being: very few people have a true understanding of what it is.  In fact, some people believe it’s a myth!  But I assure you…SEO is very real, and it’s very...