AI Tools to Transform Engineering Search and Support
Lectrix together with Orbweaver have announced the launch of two powerful AI tools: Lassie (Lectrix artificial site search intelligence engine) and Laifae (Lectrix artificial intelligence field applications engineer).
Defining Your Culture – Your Mission Statement Speaks Volumes
Do me a favor…tell me in just a few words what your business is all about. No, I don’t want to know about your business plan. I’m more talking about the day-to-day. What’s it like to work at your company? What do the employees work toward? What is the – wait for...
5 Reasons Why Webinars are Crucial to Your Marketing Strategy
How do you stand out in today’s marketing landscape? You can’t just say, “Our product is the best! You should buy it!” and expect to sell it anymore. Customers aren’t convinced. They have countless resources at their disposal to help them compare and decide what’s...
Qualifying Leads Through Subject Matter Expertise
Miss the live presentation? Watch the recording today! As a technical industry marketer, you’re challenged to not only connect with your audience but to do so while relaying highly complex information. Alongside your product or service, your Subject Matter Experts...
What’s an MQL? An SQL? Why are they important to lead generation in electronics engineering?
In short, MQLs are Marketing Qualified Leads, SQLs are Sales Qualified Leads, and in an industry like electronics engineering, you could waste years chasing an MQL who is not going to buy anything instead of a promising SQL if you don’t understand the difference....
Are You Generating Leads or Just Contacts?
One of the primary goals in marketing to electronics engineers is lead generation: feeding the sales pipeline with new contacts and future customers. But are you generating true leads, or are you really just generating contacts? Generating leads means that you are...