Contact Information: www.lectrixgroup.com
FOR IMMEDIATE RELEASE
PHILADELPHIA, Pennsylvania, USA — April 15, 2021 – Electronics industry sales and marketing expert Lectrix today announced an expanded marketing partnership with Schaffner EMV AG, an international leader in the field of electromagnetic compatibility, building upon their existing partnership with Schaffner USA.
“Schaffner’s EMI component portfolio and global sales network are extensive and require a sophisticated marketing approach that will reach the design engineers who utilize them,” said Holger Urban, Head of Schaffner Product Marketing Management. “This investment is directly aimed to support our design engineering community with the educational EMI content they are looking for, and at the same time to support the business development work of our channel partners and regional offices. Integrating Lectrix’s electronics industry knowledge and unique measurable marketing approach will build upon the success already proven by Schaffner USA and Lectrix over the last few years.”
“There is no denying that Schaffner’s extensive component portfolio can be found in nearly every type of electronic device used today,” said Graham Kilshaw, Lectrix CEO. “We will now be providing Schaffner, on a global scale, with problem-solving content to support their design engineering community and a marketing approach that provides measurable ROI.”
About Schaffner EMV AG
The Schaffner Group is a global leader in solutions that ensure the efficient and reliable operation of power electronic systems by shaping electrical power.
The company’s portfolio includes EMC filters, power magnetic components, power quality filters, and related services. For the automotive industry, Schaffner develops and manufactures antennas used in keyless entry systems for vehicles, and filters for the drive systems of hybrid and electric vehicles and their charging infrastructure. Schaffner components are deployed in electronic motor controls, in wind power and photovoltaic systems, rail technology applications, machine tools and robots, electrical infrastructure, and in power supplies for electronic devices. Headquartered in Switzerland, Schaffner serves its customers globally through its engineering and manufacturing centers in Asia, Europe, and North America. For more information, visit www.schaffner.com
Lectrix delivers measurable ROI on marketing spend for B2B electronics companies. By working directly with your sales and marketing teams, our electronics industry experts produce the predictable result you’ve always wanted: a direct connection between marketing spend and increased sales. With our partner mindset and complete solution ranging from marketing strategy development to deployment to measurement, you’ll come to think of Lectrix as an essential part of your sales team.