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PLYMOUTH MEETING, Pennsylvania, USA — November 20, 2020

Electronics industry sales and marketing expert Lectrix is hosting Engineering the Conversation December 8 & 9, 2020. Engineering the Conversation is a free, 2-day online conference for professionals managing sales and marketing in the B2B electronics industry.

“So much has changed on the sales and marketing side of the industry in the last 9 to 10 months, that there is a lot to be said and learned from each other,” said Graham Kilshaw, CEO of Lectrix. “This virtual conference is a community event for the electronics industry; it allows attendees to interact and network with speakers and each other to exchange the latest ideas and solutions on how to respond to the pandemic.”

The conference’s keynote speaker is Joe Pulizzi. He is well-known as the “godfather of content marketing.” He is the founder of the Content Marketing Institute (CMI), host of This Old Marketing podcast, and bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing. Pulizzi’s latest book, Corona Marketing, dives into steps marketing professionals need to take to achieve success now and once the pandemic crisis is over.

Other speakers include:

David Loftus, President/CEO, ECIA (Conference Sponsor)

Dale Ford, Chief Analyst, ECIA

Jackie Mattox, Founder, Women in Electronics (Conference Sponsor)

Betsy Talbot, Value-Based Messaging Expert

Mike Budde, Vice President, Budde Marketing Systems, Inc.

Bryan Shirley, CEO, Bryan C. Shirley Consulting

Graham Kilshaw, CEO, Lectrix

Bill Baumann, Vice President Business Development, Lectrix

Geoff Forman, Vice President Marketing, Lectrix

Topics to be addressed include, but are not limited to:

Corona Marketing: What Marketers Need to Do Now to Survive the Pandemic

What ‘WE’ Have Learned about Leadership Since the Beginning of the Pandemic

Results of the All-New ECIA/Lectrix 2020 Sales & Marketing in Electronics Survey

The Tale of Two Waves: The 2020 COVID-19 Pandemic and the 2021 Electronics Swoosh

Case Study: Achieving Clear ROI on Marketing Spend in the Components Industry

“This is a new era in the electronics industry,” Kilshaw said. “We are not able to rely solely on traditional sales and marketing methods given the current Covid-19 guidelines, so it’s time to be innovative and explore other methods.”

To register for the Engineering the Conversation virtual conference, please visit

About Lectrix

Lectrix delivers measurable ROI on marketing spend for B2B electronics companies.

By working directly with your sales and marketing teams, our electronics industry experts produce the predictable result you’ve always wanted: a direct connection between marketing spend and increased sales.

With our partner mindset and complete solution ranging from marketing strategy development to deployment to measurement, you’ll come to think of Lectrix as an essential part of your sales team.