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Engineering the Conversation is a free, 2-day online conference for anyone and everyone managing sales and marketing in the B2B electronics industry.

So much has changed in how our industry finds new customers since Covid-19 struck—changes we are all striving to learn and understand in record time. Just a small few of these are:

  • Traditional sales and marketing strategies must quickly adapt to the need for a digital go-to-market approach.
  • Virtual meetings have replaced in-person meetings; how do you successfully secure virtual meeting attendance from your design engineer prospect in the first place?
  • New metrics, such as the number of Zoom meetings and website live chat activity, are needed to replace sales trip, travel, and tradeshow metrics.

All of these topics and more will be addressed at Engineering the Conversation 2020, December 8 & 9.


Save the dates in your calendar now, and sign up below for the Lectrix newsletter to receive updates! 

We look forward to seeing you as we jump into these all-important conversations.

Interested in presenting? 

CALL FOR SPEAKERS DEADLINE – OCTOBER 20, 2020: We are still looking for a few final speakers. Are you an expert in the B2B electronics and components industry? Do you have an interesting topic, innovation, or even just a great idea you’d like to cover?

Please email Graham Kilshaw at to discuss.