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We’re pleased to share that our own president and CEO, Graham Kilshaw, will be moderating a panel at this year’s ERA Conference in Austin, TX, Feb. 27-March 1. Register for the event and stop by the session to say hello and gain invaluable insights on creating a more cohesive marketing strategy.

The Syncing Marketing Efforts Between Manufacturers’ Reps, Manufacturers and Distributors breakout session takes place Mon., Feb. 28 (1:30 – 2:45 p.m.) and Tue., March 1 (2:30 – 3:45 p.m. CST). 

It features Graham Kilshaw as moderator, along with panelists Ellen Albright, (Director, Marketing & Communications, E-T-A Circuit Breakers); Zach DeVillers, CPMR, CSP, (Director of Sales and Marketing, Brainard-Nielsen Marketing); and Maryellen Stack (Director of Marketing Communications, Sager Electronics).

Syncing marketing efforts is far more beneficial than struggling on how best to work together. Put simply, synchronized marketing takes your marketing efforts to the next level while keeping the focus on your audience.

Working together, you can carry your core brand message and voice through each marketing initiative and customer touch point, and it shows in each one’s success.

In this session, attendees will learn how marketing and sales lead management activities between reps, manufacturers and distributors can be synchronized using helpful tips provided by this moderator-led panel discussion.

In addition, the ERA Conference features a multitude of other sessions and expert speakers. This do-not-miss event provides an unparalleled opportunity to bring together manufacturers’ representatives, distributors and manufacturers in a collaborative and energetic environment and offers everyone a truly unique opportunity to learn, connect and grow.

Learn more about the conference and register here. We hope to see you there!